Preserving the press : how daily newspapers mobilized to keep their readers / Leo Bogart.
By: Bogart, Leo.
Material type:
BookPublisher: New York : Columbia University Press, c1991Description: xvi, 327 p. [12] p. of plates : ill.ISBN: 0231072627.Subject(s): Newspaper Readership Project | Readership surveys -- United States | American newspapers -- Circulation -- Research | Newspaper reading -- Research
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 071.3 B674 (Browse shelf) | 127 | 104200 |
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