Bogart, Leo.
Preserving the press : how daily newspapers mobilized to keep their readers / Leo Bogart. - New York : Columbia University Press, c1991. - xvi, 327 p. [12] p. of plates : ill.
0231072627
Newspaper Readership Project.
Readership surveys--United States.
American newspapers--Circulation--Research.
Newspaper reading--Research.
Preserving the press : how daily newspapers mobilized to keep their readers / Leo Bogart. - New York : Columbia University Press, c1991. - xvi, 327 p. [12] p. of plates : ill.
0231072627
Newspaper Readership Project.
Readership surveys--United States.
American newspapers--Circulation--Research.
Newspaper reading--Research.