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Preserving the press : (Record no. 87506)

000 -LEADER
fixed length control field	00680cam a2200205 4500
001 - CONTROL NUMBER
control field	00235091
003 - CONTROL NUMBER IDENTIFIER
control field	PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190304151938.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	941027s1991 nyuaf b 00110 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0231072627
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Bogart, Leo.
245 10 - TITLE STATEMENT
Title	Preserving the press :
Remainder of title	how daily newspapers mobilized to keep their readers /
Statement of responsibility, etc.	Leo Bogart.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Columbia University Press,
Date of publication, distribution, etc.	c1991.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 327 p. [12] p. of plates :
Other physical details	ill.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Newspaper Readership Project.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Readership surveys
Geographic subdivision	United States.

Topical term or geographic name entry element	American newspapers
General subdivision	Circulation
--	Research.

Topical term or geographic name entry element	Newspaper reading
General subdivision	Research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Full call number	Barcode	Date last seen	Price effective from
				Matheson Library	Matheson Library	071.3 B674	104200	2019-03-04	2019-03-04

Matheson Library