Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
By: Malhotra, Naresh.
Material type: BookPublisher: Frenchs Forest, NSW : Pearson Education Australia, 2002Description: xxiv, 824 p. : ill.ISBN: 0724810161.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83 M345 (Browse shelf) | Available | 148517 | |
2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.83 M345 (Browse shelf) | Available | 158819 |
Includes index.
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