Marketing research : (Record no. 2339)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00012483 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190710153828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940314s1993 njua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0724810161 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | PUMLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83 |
| Item number | M345 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh. |
| 9 (RLIN) | 3803 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Frenchs Forest, NSW : |
| Name of publisher, distributor, etc. | Pearson Education Australia, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 824 p. : |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 3029 |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| 9 (RLIN) | 3804 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Special Reserve | Matheson Library | Matheson Library | Special Reserve | 2019-06-25 | Reuben M. Daniel | SR 658.83 M345 | 158819 | 2017-05-08 | 2017-05-08 | 2 Hour Special Reserve | ||||||||
| Main Collection | Matheson Library | Matheson Library | Main Collection | 2019-07-10 | Reuben M. Daniel | 658.83 M345 | 148517 | 2019-10-28 | 2019-07-10 | Books | 0.00 | 1 | 2019-07-10 |