Malhotra, Naresh.
Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]. - Frenchs Forest, NSW : Pearson Education Australia, 2002. - xxiv, 824 p. : ill. ;
Includes index.
0724810161
Marketing research.
Marketing research--Methodology.
658.83 / M345
Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]. - Frenchs Forest, NSW : Pearson Education Australia, 2002. - xxiv, 824 p. : ill. ;
Includes index.
0724810161
Marketing research.
Marketing research--Methodology.
658.83 / M345