Marketing by agreement : a cross-cultural approach to business negotiations / J. B. McCall and M. B. Warrington.
By: McCall, J. B.
Contributor(s): Warrington, M. B.
Material type:
BookPublisher: Chichester, [West Sussex] : Wiley, c1984Description: x, 274 p.ISBN: 0471904619.Subject(s): Export sales contracts | Marketing -- Law and legislation | License agreements | Negotiation in business
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