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Strategic market management / David A. Aaker.

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BookPublisher: New York : Wiley, c1992Edition: 3rd ed.Description: xvi, 394 p.ISBN: 047130588X .Subject(s): Marketing -- Management

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
	Matheson Library	Matheson Library	658.8 A111 (Browse shelf)	127		105775

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Previous	658.7882 S964 Efficient road transport scheduling :	658.8 Marketing /	658.8 Marketing plans:	658.8 A111 Strategic market management /	658.8 A286m Marketing and price incentives in African and Asian countries:	658.8 A528 Computer simulation of competitive market response /	658.8 A545p Professional selling	Next