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Advertising management David A. Aaker, John G. Myers

by Aaker, David A | Myers, John G.

Edition: 2d ed.Material type: book Book; Format: print Publisher: Englewood Cliffs, N.J Prentice-Hall c1982Availability: Items available for loan: Matheson Library [Call number: 659.1 A111a 1982] (1).

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2.
Instructor's resource guide to accompany : strategic market management / prepared by David A. Aaker & Jim Prost.

by Aaker, David A | Prost, Jim.

Edition: 5th ed.Material type: book Book; Format: print Publisher: New York : John Wiley, 1999Availability: Items available for loan: Matheson Library [Call number: 658.802 A111] (2).

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3.
Strategic market management / David A. Aaker.

by Aaker, David A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1992Availability: No items available Lost (1).

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The Matheson Library of Papua New Guinea University of Technology consists of a Bulolo University College Library, TFTC Library, Lae School of Nursing Library and SUSU campus in Chimbu.

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