Advertising : creative communication with consumers / Harry Walker Hepner.
By: Hepner, Harry Walker.
Material type:
BookPublisher: New York : McGraw-Hill, c1964Edition: 4th ed., rev. of Modern advertising : practices and principles, 3rd ed.Description: viii, 692 p. : ill.Subject(s): Public relations | Advertising
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 H529 (Browse shelf) | 127 | 104889 |
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| 659.1 F523 The economic implications of advertising / | 659.1 F583 Modern institutional advertising : | 659.1 H234a Advertising / | 659.1 H529 Advertising : | 659.1 H758h How to be your own advertising agency | 659.1 H847 How to plan advertising / | 659.1 J47 Advertising / |
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