Advertising : (Record no. 87873)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00628nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00229210 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190304152615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941027c1964 xxua b 00eng |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hepner, Harry Walker. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | creative communication with consumers / |
| Statement of responsibility, etc. | Harry Walker Hepner. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed., rev. of Modern advertising : practices and principles, 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1964. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 692 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| Topical term or geographic name entry element | Advertising. |
| 740 01 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Modern advertising : Practices and principles. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 H529 | 104889 | 2019-03-04 | 2019-03-04 |