Hepner, Harry Walker.
Advertising : creative communication with consumers / Harry Walker Hepner. - 4th ed., rev. of Modern advertising : practices and principles, 3rd ed. - New York : McGraw-Hill, c1964. - viii, 692 p. : ill.
Public relations.
Advertising.
Advertising : creative communication with consumers / Harry Walker Hepner. - 4th ed., rev. of Modern advertising : practices and principles, 3rd ed. - New York : McGraw-Hill, c1964. - viii, 692 p. : ill.
Public relations.
Advertising.