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Preserving the press : how daily newspapers mobilized to keep their readers / Leo Bogart.

By: Bogart, Leo.
Material type: materialTypeLabelBookPublisher: New York : Columbia University Press, c1991Description: xvi, 327 p. [12] p. of plates : ill.ISBN: 0231072627.Subject(s): Newspaper Readership Project | Readership surveys -- United States | American newspapers -- Circulation -- Research | Newspaper reading -- Research
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Matheson Library
Matheson Library
071.3 B674 (Browse shelf) 127 104200

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