Marketing management : analysis and planning / by John A. Howard.
By: Howard, John A.
Material type:
BookPublisher: Homewood, Ill., R. D. Irwin, 1963Edition: Rev. ed.Description: xv, 825 p. : ill.Subject(s): Marketing -- Management -- Case studies | Marketing -- Management
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 H849 (Browse shelf) | Available | 097353 | ||
| Matheson Library | Matheson Library | 658.8 H849 (Browse shelf) | Available | 101113 |
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| 658.8 H673b Basic marketing | 658.8 H694d The dynamics of marketing | 658.8 H745 Marketing in a changing environment, (instructor's guide). / | 658.8 H849 Marketing management : | 658.8 H849 Marketing management : | 658.8 H943 Modern marketing theory : | 658.8 H943 Modern marketing theory : |
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