Howard, John A.
Marketing management : analysis and planning / by John A. Howard. - Rev. ed. - Homewood, Ill., R. D. Irwin, 1963. - xv, 825 p. : ill.
Marketing--Management--Case studies.
Marketing--Management
Marketing management : analysis and planning / by John A. Howard. - Rev. ed. - Homewood, Ill., R. D. Irwin, 1963. - xv, 825 p. : ill.
Marketing--Management--Case studies.
Marketing--Management