Marketing communication : modern promotional strategy / Frederick E. Webster, Jr.
By: Webster, Frederick E.
Material type:
BookPublisher: New York : John Wiley, 1971Description: viii, 694 p. : ill.Subject(s): Communication in marketing | Advertising
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.82 W379m (Browse shelf) | Available | 096297 |
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| 658.82 S788 Promotion : | 658.82 T577 Promotion: persuasive communication in marketing / | 658.82 T672 Choosing the right sales promotion : | 658.82 W379m Marketing communication : | 658.82 Y74h How to promote your business / | 658.820952 J35 Sales promotion in the Japanese market / | 658.823 F911 Industrial packaging / |
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