Webster, Frederick E.
Marketing communication : modern promotional strategy / Frederick E. Webster, Jr. - New York : John Wiley, 1971. - viii, 694 p. : ill.
93044160
Communication in marketing.
Advertising.
Marketing communication : modern promotional strategy / Frederick E. Webster, Jr. - New York : John Wiley, 1971. - viii, 694 p. : ill.
93044160
Communication in marketing.
Advertising.