Marketing communication : modern promotional strategy / Frederick E. Webster, Jr.
By: Webster, Frederick E.
Material type: BookPublisher: New York : John Wiley, 1971Description: viii, 694 p. : ill.Subject(s): Communication in marketing | AdvertisingItem type | Current location | Home library | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | 658.82 W379m (Browse shelf) | Available | 096297 |
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