Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
By: Engel, James F.
Contributor(s): Warshaw, Martin R | Kinnear, Thomas C.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, IL : Irwin, c1991Edition: 7th ed.Description: xxv, 753 p., [12] p. of plates : ill. (some col.).ISBN: 0256082049.Subject(s): Marketing | Advertising | Marketing -- Management
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.82 E57 (Browse shelf) | 127 | 093393 | ||
| Matheson Library | Matheson Library | 658.82 E57 (Browse shelf) | 127 | 093386 |
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| 658.82 D226 19 The Dantell sales promotion handbook | 658.82 E57 Promotional strategy / | 658.82 E57 Promotional strategy : | 658.82 E57 Promotional strategy : | 658.82 F688f The fourth medium : | 658.82 G776c Creating customers / | 658.82 L952s Sales promotion and modern merchandising |
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