Engel, James F.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - Homewood, IL : Irwin, c1991. - xxv, 753 p., [12] p. of plates : ill. (some col.) - The Irwin series in marketing .
0256082049
Marketing.
Advertising.
Marketing--Management
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - Homewood, IL : Irwin, c1991. - xxv, 753 p., [12] p. of plates : ill. (some col.) - The Irwin series in marketing .
0256082049
Marketing.
Advertising.
Marketing--Management