Know your customer : new approaches to customer value and satisfaction / Bob Woodruff, Sarah Gardial.
By: Woodruff, Robert B.
Contributor(s): Gardial, Sarah.
Material type:
BookPublisher: Cambridge, Mass. : Blackwell Business, 1996Description: xvii, 338 p.ISBN: 1557865531.Subject(s): Consumers' preferences | Marketing -- Management | Consumer satisfaction | Quality of products
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.812 W893 (Browse shelf) | Available | A | 02-13-97 | 121241 |
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| 658.812 M523h How to handle major customers profitably | 658.812 T234 After sales service systems and records / | 658.812 W594c The customer-driven company : | 658.812 W893 Know your customer : | 658.812 Z48d Delivering quality service : | 658.816 M961 Price policies and practices : | 658.816 P947 Pricing for profit. |
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