Know your customer : new approaches to customer value and satisfaction / Bob Woodruff, Sarah Gardial.
By: Woodruff, Robert B.
Contributor(s): Gardial, Sarah.
Material type: BookPublisher: Cambridge, Mass. : Blackwell Business, 1996Description: xvii, 338 p.ISBN: 1557865531.Subject(s): Consumers' preferences | Marketing -- Management | Consumer satisfaction | Quality of productsItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 658.812 W893 (Browse shelf) | Available | A | 02-13-97 | 121241 |
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