Building brands directly : creating business value from customer relationships / Stewart Pearson.
By: Pearson, Stewart.
Material type:
BookPublisher: Washington Square, New York : New York University Press, 1996Description: xvi, 431 p. : ill.ISBN: 0814766188.Subject(s): Brand name products -- Marketing | Customer relations | Advertising, Direct-mail | Direct marketing
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.84 P362 (Browse shelf) | Available | A | 02-13-97 | 120800 |
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| 658.84 K19 Direct marketing / | 658.84 N248d Direct marketing | 658.84 O48b Business auctions : | 658.84 P362 Building brands directly : | 658.84 S877s Successful direct marketing methods / | 658.84 S878 Successful direct marketing methods / | 658.848 B816e Elements of export marketing and management |
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