Pearson, Stewart.
Building brands directly : creating business value from customer relationships / Stewart Pearson. - Washington Square, New York : New York University Press, 1996. - xvi, 431 p. : ill.
0814766188
Brand name products--Marketing.
Customer relations.
Advertising, Direct-mail.
Direct marketing.
Building brands directly : creating business value from customer relationships / Stewart Pearson. - Washington Square, New York : New York University Press, 1996. - xvi, 431 p. : ill.
0814766188
Brand name products--Marketing.
Customer relations.
Advertising, Direct-mail.
Direct marketing.