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Building brands directly : (Record no. 78705)

000 -LEADER
fixed length control field	00632cam a2200193 a 4500
001 - CONTROL NUMBER
control field	00135070
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180327161807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	970213s1996 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0814766188
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Pearson, Stewart.
245 10 - TITLE STATEMENT
Title	Building brands directly :
Remainder of title	creating business value from customer relationships /
Statement of responsibility, etc.	Stewart Pearson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Washington Square, New York :
Name of publisher, distributor, etc.	New York University Press,
Date of publication, distribution, etc.	1996.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 431 p. :
Other physical details	ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Marketing.

Topical term or geographic name entry element	Customer relations.

Topical term or geographic name entry element	Advertising, Direct-mail.

Topical term or geographic name entry element	Direct marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Main Collection	Matheson Library	Matheson Library	Main Collection	658.84 P362	120800	2018-03-27	2018-03-27	Books	02-13-97

Matheson Library