Advertising, management, and society : a business point of view / Francesco M. Nicosia.
By: Nicosia, Francesco M.
Contributor(s): University of California, Berkeley. Graduate School of Business Administration | United States. Federal Trade Commission.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Matheson Library | Matheson Library | Main Collection | Main Collection | 659.10973 N661 (Browse shelf) | 127 | 112208 | |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 659.10973 N661 (Browse shelf) | 127 | 098775 |
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659.10202 S979a Ads! | 659.1072 F612f 1983 Fundamentals of advertising research | 659.1072 F612p Problems and practices in advertising research: | 659.10973 N661 Advertising, management, and society : | 659.10973 N661 Advertising, management, and society : | 659.10994 A244 Advertising : | 659.111 J17 Practical publicity : |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
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