Advertising, management, and society : a business point of view / Francesco M. Nicosia.
By: Nicosia, Francesco M.
Contributor(s): University of California, Berkeley. Graduate School of Business Administration | United States. Federal Trade Commission.
Material type:
BookPublisher: New York : McGraw-Hill, 1974Description: xx, 386 p. : ill.ISBN: 0070465282.Subject(s): Advertising -- United States | Advertising
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
|
Matheson Library | Matheson Library | Main Collection | Main Collection | 659.10973 N661 (Browse shelf) | 127 | 112208 | |
|
Books
|
Matheson Library | Matheson Library | Main Collection | Main Collection | 659.10973 N661 (Browse shelf) | 127 | 098775 |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
There are no comments for this item.