| 000 -LEADER |
|---|
| fixed length control field |
01056nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00028916 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180327150641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
940423s1974 nyua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070465282 |
| 100 00 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nicosia, Francesco M. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising, management, and society : |
| Remainder of title |
a business point of view / |
| Statement of responsibility, etc. |
Francesco M. Nicosia. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1974. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 386 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. |
|
|---|
| General note |
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: p. 371-377. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States. |
|
|---|
| Topical term or geographic name entry element |
Advertising. |
| 710 20 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
University of California, Berkeley. |
| Subordinate unit |
Graduate School of Business Administration. |
|
|---|
| Corporate name or jurisdiction name as entry element |
United States. |
| Subordinate unit |
Federal Trade Commission. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|