Case studies in international marketing / Arnold K. Weinstein, Kenneth H. F. Fargher.
By: Weinstein, Arnold K.
Contributor(s): Fargher, Kenneth H. F.
Material type:
BookPublisher: London : Edward Arnold, c1970Description: viii, 210 p. : ill.ISBN: 0713132264.Subject(s): Marketing -- Case studies | International business enterprises -- Case studies
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 W424 (Browse shelf) | 127 | 109572 |
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| 658.8 W177 The economics of marketing / | 658.8 W235 Readings in marketing / | 658.8 W422m 1986 Marketing management cases : | 658.8 W424 Case studies in international marketing / | 658.8 W557m Marketing professional services | 658.8 W724b Behavioural aspects of marketing | 658.8 W741b 1984 The basic arts of marketing |
"Case researches sponsored by the Australian Institute of Export."
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