Weinstein, Arnold K.
Case studies in international marketing / Arnold K. Weinstein, Kenneth H. F. Fargher. - London : Edward Arnold, c1970. - viii, 210 p. : ill.
"Case researches sponsored by the Australian Institute of Export."
0713132264
Marketing--Case studies.
International business enterprises--Case studies.
Case studies in international marketing / Arnold K. Weinstein, Kenneth H. F. Fargher. - London : Edward Arnold, c1970. - viii, 210 p. : ill.
"Case researches sponsored by the Australian Institute of Export."
0713132264
Marketing--Case studies.
International business enterprises--Case studies.