Market driven strategy : processes for creating value / George S. Day.
By: Day, George S.
Material type:
BookPublisher: New York : Free Press, c1990Description: 405 p.ISBN: 0029072115 .Subject(s): Strategic planning | Marketing -- Management
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.802 D273m (Browse shelf) | Available | 081587 |
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| 658.802 Product policy for consumer goods companies. | 658.802 A111 Instructor's resource guide to accompany : | 658.802 A111 Instructor's resource guide to accompany : | 658.802 D273m Market driven strategy : | 658.802 F828 An econometric approach to a marketing decision model / | 658.802 S756o Organization & marketing | 658.802 W946 First steps in a retail career / |
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