Day, George S.
Market driven strategy : processes for creating value / George S. Day. - New York : Free Press, c1990. - 405 p.
0029072115
91026010
Strategic planning.
Marketing--Management
Market driven strategy : processes for creating value / George S. Day. - New York : Free Press, c1990. - 405 p.
0029072115
91026010
Strategic planning.
Marketing--Management