Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television / edited by Susan Tyler Eastman, Robert A. Klein.
Contributor(s): Eastman, Susan Tyler | Klein, Robert A.
Series: Wadsworth series in mass communication. Publisher: Belmont, Calif. : Wadsworth, c1982Description: xi, 355 p. : ill. ; 23 cm.ISBN: 053401156X :.Subject(s): Cable television -- Marketing | Television broadcasting -- Marketing | Radio broadcasting -- Marketing| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 384.5540688 S898 (Browse shelf) | Available | 080381 |
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