Strategies in broadcast and cable promotion : (Record no. 62536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812n a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00949329 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180324071805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910715s1982 caua b 00100 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91035046 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 053401156X : |
| Terms of availability | $9.95 |
| 245 00 - TITLE STATEMENT | |
| Title | Strategies in broadcast and cable promotion : |
| Remainder of title | commercial television, radio, cable, pay-television, public television / |
| Statement of responsibility, etc. | edited by Susan Tyler Eastman, Robert A. Klein. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, Calif. : |
| Name of publisher, distributor, etc. | Wadsworth, |
| Date of publication, distribution, etc. | c1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 355 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Wadsworth series in mass communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cable television |
| General subdivision | Marketing. |
| Topical term or geographic name entry element | Television broadcasting |
| General subdivision | Marketing. |
| Topical term or geographic name entry element | Radio broadcasting |
| General subdivision | Marketing. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eastman, Susan Tyler. |
| Personal name | Klein, Robert A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | Asia Foundation | 384.5540688 S898 | 080381 | 2018-03-24 | 2018-03-24 | Books |