Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television /
edited by Susan Tyler Eastman, Robert A. Klein.
- Belmont, Calif. : Wadsworth, c1982.
- xi, 355 p. : ill. ; 23 cm.
- Wadsworth series in mass communication .
053401156X : $9.95
91035046
Cable television--Marketing.
Television broadcasting--Marketing.
Radio broadcasting--Marketing.
053401156X : $9.95
91035046
Cable television--Marketing.
Television broadcasting--Marketing.
Radio broadcasting--Marketing.