Sales promotion management / John A. Quelch.
By: Quelch, John A.
Material type:
BookSeries: The Prentice Hall series in marketing. Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Description: xi, 350 p. : ill.ISBN: 0137881185.Subject(s): Sales management -- Case studies | Sales promotion -- Case studies
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