Sales promotion management / (Record no. 56223)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a2200181u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00898996 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180324053433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 880728s1989 njua b 00010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137881185 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 245 10 - TITLE STATEMENT | |
| Title | Sales promotion management / |
| Statement of responsibility, etc. | John A. Quelch. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 350 p. : |
| Other physical details | ill. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Prentice Hall series in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management |
| General subdivision | Case studies. |
| Topical term or geographic name entry element | Sales promotion |
| General subdivision | Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
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