Quelch, John A.
Sales promotion management / John A. Quelch. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xi, 350 p. : ill. - The Prentice Hall series in marketing. .
0137881185
Sales management--Case studies.
Sales promotion--Case studies.
Sales promotion management / John A. Quelch. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xi, 350 p. : ill. - The Prentice Hall series in marketing. .
0137881185
Sales management--Case studies.
Sales promotion--Case studies.