Marketing cases / [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride.
Contributor(s): Lamb, Charles W | Ferrell, O. C | Pride, William M.
Material type: BookPublisher: Boston : Houghton Mifflin Co., c1985Edition: 2nd ed.Description: ix, 525 p. : ill. ; 23 cm.ISBN: 0395326362 (pbk.).Subject(s): Marketing -- Case studiesDDC classification: 658.8�19Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 M345 1985 (Browse shelf) | Available | 042195 |
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658.8 M345 Marketing : | 658.8 M345 Marketing handbook / | 658.8 M345 Marketing: | 658.8 M345 1985 Marketing cases / | 658.8 M345 1985 Marketing classics | 658.8 M345 9184 The Marketing of industrial products. | 658.8 M345 V. Marketing handbook / |
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