Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
By: Malhotra, Naresh
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Material type: 
BookPublisher: Frenchs Forest, NSW : Pearson Education Australia, 2002Description: xxiv, 824 p. : ill.ISBN: 0724810161.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83 M345 (Browse shelf) | Available | 148517 | |
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.83 M345 (Browse shelf) | Available | 158819 |
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| SR 658.83 I11 Marketing research : | SR 658.83 I11 Marketing research : | SR 658.83 L941 Marketing research / | SR 658.83 M345 Marketing research : | SR 658.8342 A765 Consumers / | SR 658.8342 A844 Consumer behavior and marketing action / | SR 658.8342 A844 Consumer behavior and marketing action / |
Includes index.
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