Consumer research for management decisions Melvin Prince, with the collaboration of Irene A. Silbert
By: Prince, Melvin.
Contributor(s): Silbert, Irene A.
Material type:
BookSeries: Ronald series on marketing management. Publisher: New York Wiley c1982Description: xiii, 210 p. 24 cm.Subject(s): Consumers -- Research | Marketing researchDDC classification: 658.8
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.834 P956c (Browse shelf) | Available | 011957 |
"A Ronald Press publication."
Includes index
0471097152
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