Prince, Melvin
Consumer research for management decisions Melvin Prince, with the collaboration of Irene A. Silbert - New York Wiley c1982 - xiii, 210 p. 24 cm. - Ronald series on marketing management .
"A Ronald Press publication." Includes index
Consumers--Research
Marketing research
658.8 / 34
Consumer research for management decisions Melvin Prince, with the collaboration of Irene A. Silbert - New York Wiley c1982 - xiii, 210 p. 24 cm. - Ronald series on marketing management .
"A Ronald Press publication." Includes index
Consumers--Research
Marketing research
658.8 / 34