Consumer research for management decisions (Record no. 15826)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00795nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00361224 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 830729s1982 nyu a o0011 eng l |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | 34 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.834/P956c |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prince, Melvin |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer research for management decisions |
| Statement of responsibility, etc. | Melvin Prince, with the collaboration of Irene A. Silbert |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | c1982 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xiii, 210 p. |
| Dimensions | 24 cm. |
| 440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Ronald series on marketing management |
| 500 00 - GENERAL NOTE | |
| General note | "A Ronald Press publication." |
| General note | Includes index |
| 595 00 - | |
| -- | 0471097152 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Research |
| Topical term or geographic name entry element | Marketing research |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Silbert, Irene A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 ## - | |
| -- | 001011957 83312 0001 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.834 P956c | 011957 | 2018-03-23 | 2018-03-23 |