Marketing strategy / O.C. Ferrell, Michael D. Hartline.
By: Ferrell, O. C.
Contributor(s): Hartline, Michael D.
Material type:
BookPublisher: Australia : South-Western Cengage Learning, 2011Edition: 5th ed.Description: xxiii, 743 p. : ill. ; 26 cm.ISBN: 053846738X.Subject(s): Marketing | Marketing -- Management | Strategic planningOnline resources: Click here to access online
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Matheson Library | Matheson Library | 658.8 F383 (Browse shelf) | Available | 159276 |
Includes brands & companies, name and subject indexes.
Endnotes: p. 687 - 714.
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