The fourth medium : (Record no. 49123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a2200229u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00748587 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860417s1986 ilua 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0870949136 |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.5 |
| Item number | .F66 1986 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/2�19 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.82/F688f |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Foote, Cameron S. |
| 245 14 - TITLE STATEMENT | |
| Title | The fourth medium : |
| Remainder of title | how to use promotional literature to increase sales and profits / |
| Statement of responsibility, etc. | Cameron S. Foote. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | Dow Jones-Irwin, |
| Date of publication, distribution, etc. | c1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 226 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| Topical term or geographic name entry element | Business literature. |
| Topical term or geographic name entry element | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 01 - | |
| -- | T1001 062 012 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 658.82 F688f | 062012 | 2018-03-24 | 2018-03-24 | Books |