Foote, Cameron S.
The fourth medium : how to use promotional literature to increase sales and profits / Cameron S. Foote. - Homewood, Ill. : Dow Jones-Irwin, c1986. - xxix, 226 p. : ill.
0870949136
Sales promotion.
Business literature.
Communication in marketing.
HF5438.5 / .F66 1986
658.8/2�19
The fourth medium : how to use promotional literature to increase sales and profits / Cameron S. Foote. - Homewood, Ill. : Dow Jones-Irwin, c1986. - xxix, 226 p. : ill.
0870949136
Sales promotion.
Business literature.
Communication in marketing.
HF5438.5 / .F66 1986
658.8/2�19