Foote, Cameron S.

The fourth medium : how to use promotional literature to increase sales and profits / Cameron S. Foote. - Homewood, Ill. : Dow Jones-Irwin, c1986. - xxix, 226 p. : ill.

0870949136


Sales promotion.
Business literature.
Communication in marketing.

HF5438.5 / .F66 1986

658.8/2�19

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