Essentials of marketing / (Record no. 35536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00707nam a2200241u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00634751 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 820701s1982 ilua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256026483 |
| 039 0# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 2 |
| Level of effort used to assign nonsubject heading access points | 3 |
| Level of effort used to assign subject headings | 3 |
| Level of effort used to assign classification | 3 |
| Number of fixed field character positions coded | 3 |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 1982 |
| 090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/M123e/1982 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | R.D. Irwin, |
| Date of publication, distribution, etc. | 1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 540 p. : |
| Other physical details | ill. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brogowicz, Andrew A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 01 - | |
| -- | T1001 042 196 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 M123e 1982 | 042196 | 2018-03-23 | 2018-03-23 |