McCarthy, E. Jerome
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. - Rev. ed. - Homewood, Ill. : R.D. Irwin, 1982. - xvii, 540 p. : ill. - The Irwin series in marketing .
0256026483
Marketing.
HF5415 / .M378 1982
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. - Rev. ed. - Homewood, Ill. : R.D. Irwin, 1982. - xvii, 540 p. : ill. - The Irwin series in marketing .
0256026483
Marketing.
HF5415 / .M378 1982