Government marketing theory and practice edited by Michael P. Mokwa, Steven E. Permut
Contributor(s): Mokwa, Michael P | Permut, Steven E | Yale University | American Marketing Association.
Material type:
BookSeries: Praeger series in public and nonprofit sector marketing. Publisher: New York, N.Y Praeger Publishers 1981Description: xvi, 384 p. ill 25 cm.Subject(s): Government publicity | Public goods | MarketingDDC classification: 351.81
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 351.819 G721 (Browse shelf) | Available | 035823 |
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association
0030583160
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