What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston.
By: Jones, John Philip.
Material type:
BookPublisher: Lexington, Mass. : Lexington Books, c1986Description: xxii, 292 p. : ill.ISBN: 0669111422 (alk. paper).Subject(s): Advertising | Brand name productsDDC classification: 658.8/343�19
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8343 J77w (Browse shelf) | Available | 061623 |
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